The world has changed forever

I think most consumers are wondering how these massive sums being thrown at the financial markets are going to effect their own financial positions. No one is quite sure. I have heard local agencies in Sydney stopping any recruitment; laying off staff; waiting for the storm to come or is it pass.

Local retailers are hurting and the news from the UK is one of doom and gloom with Woolworths failing and many more rumoured to be up against it. Xmas has not been great and the Boxing Day sales have started today. There is optimism that the rush to pick up a bargain is going to be massive. I hope that is the case for everyone.

How much of all of this is a knee jerk reaction? I honestly think there is a long way to go yet. We havent really seen the knock on effect really show its ugly face yet. Very soon folk are going to realise that they cant get a well-paid job and that they are going to have to sell their house!

I cant think things are going to change for us, however. We help clients sell more stuff. We help them shore up their P&L. We are lean and low-cost and can demonstrate real results. We laugh in the face of weak-willed, lily-livered brand campaigns! If things are going to get tougher and the consumers wallet is going to get harder to open, then surely clients are going to have to be smarter with how they get to deliver on their own sales objectives. Sure I think budgets will be cut and I am sure folk will lose their jobs, but wont the smart agencies be working with their clients to have a bright way of approaching the bear market?

Now is the time to be bright and confident. I will not let us change our approach just to chase down the dollar. There will be clients spending and wanting to do so with the agencies offering the best value.