Get your bloody house in order before you start giving away Carbon Credits to anyone buying your product.
80% of Australians think Climate Change is important. The Howard Government is slowly coming on-board. Businesses know they must do something about it but think it is someone else's job.
We must act now. This cannot be political. This cannot be because it will get more people to buy my product. This cannot be because it is a great way of tapping into a whole new budget opportunity for consultants and agencies. This is an emergency and we must all act on it now.
Our job is to guide businesses. The key is to encourage them to change their outloook and to recognise their responsibility to help the environment. Once you have a strategy in place you can then look to tell the public about your position.
The key point being made is that very soon the tax and financial implications of not having a strategy in place will mean shareholder value will decline. So start doing something about it and give your shareholders something to be proud of.
Please dont just go and buy a carbon offset project and please dont go and run a promotion offering FREE carbon-offset with this product. Get your house in order first or watch your business be lampooned by the ever-growing population of Climate Change warriors.
Saturday, January 27, 2007
Monday, January 08, 2007
The Issue of Compliance
"I went in-store and found that our point of sale material was still tucked behind the till in its wonderfully protective packaging, having been dispatched by courier to get there on time for the launch. Not only did no one in the outlet know anything about the campaign but the store was completely out of stock!"
With the amount of strategy, planning, resources, time and of course the money it takes to create a brilliantly engaging campaign, it is always so disappointing to find out that the whole thing falls over at the very last stages in the process of getting the product into the consumers hands.
The issue is simply that organisations have got it wrong! Structure your business to deliver the right messages to the right people at the right time. Plan for your retail environ. You know that point of sale material gets lost. Hire a field force to deliver the communications and more stock, as necessary. Build the allowances into your budget for channel engagement. Bring the effort to life by building rewards for the channel into your program - use mystery shoppers and simple targets.
Those are just tools. The spirit of engagement sees us building a competency in business to ensure the entire cast are on stage and in place ready for the curtain to be raised and for the play to begin.
Every week millions of dollars of printed material and information is wasted - sent to the wrong people or sent in the wrong manner. At Bamboo we simply make it count or don't do it.
With the amount of strategy, planning, resources, time and of course the money it takes to create a brilliantly engaging campaign, it is always so disappointing to find out that the whole thing falls over at the very last stages in the process of getting the product into the consumers hands.
The issue is simply that organisations have got it wrong! Structure your business to deliver the right messages to the right people at the right time. Plan for your retail environ. You know that point of sale material gets lost. Hire a field force to deliver the communications and more stock, as necessary. Build the allowances into your budget for channel engagement. Bring the effort to life by building rewards for the channel into your program - use mystery shoppers and simple targets.
Those are just tools. The spirit of engagement sees us building a competency in business to ensure the entire cast are on stage and in place ready for the curtain to be raised and for the play to begin.
Every week millions of dollars of printed material and information is wasted - sent to the wrong people or sent in the wrong manner. At Bamboo we simply make it count or don't do it.
The Issue of Compliance
"I went in-store and found that our point of sale material was still tucked behind the till in its wonderfully protective packaging, having been dispatched by courier to get there on time for the launch. Not only did no one in the outlet know anything about the campaign but the store was completely out of stock!"
With the amount of strategy, planning, resources, time and of course the money it takes to create a brilliantly engaging campaign, it is always so disappointing to find out that the whole thing falls over at the very last stages in the process of getting the product into the consumers hands.
The issue is simply that organisations have got it wrong! Structure your business to deliver the right messages to the right people at the right time. Plan for your retail environ. You know that point of sale material gets lost. Hire a field force to deliver the communications and more stock, as necessary. Build the allowances into your budget for channel engagement. Bring the effort to life by building rewards for the channel into your program - use mystery shoppers and simple targets.
Those are just tools. The spirit of engagement sees us building a competency in business to ensure the entire cast are on stage and in place ready for the curtain to be raised and for the play to begin.
Every week millions of dollars of printed material and information is wasted - sent to the wrong people or sent in the wrong manner. At Bamboo we simply make it count or don't do it.
With the amount of strategy, planning, resources, time and of course the money it takes to create a brilliantly engaging campaign, it is always so disappointing to find out that the whole thing falls over at the very last stages in the process of getting the product into the consumers hands.
The issue is simply that organisations have got it wrong! Structure your business to deliver the right messages to the right people at the right time. Plan for your retail environ. You know that point of sale material gets lost. Hire a field force to deliver the communications and more stock, as necessary. Build the allowances into your budget for channel engagement. Bring the effort to life by building rewards for the channel into your program - use mystery shoppers and simple targets.
Those are just tools. The spirit of engagement sees us building a competency in business to ensure the entire cast are on stage and in place ready for the curtain to be raised and for the play to begin.
Every week millions of dollars of printed material and information is wasted - sent to the wrong people or sent in the wrong manner. At Bamboo we simply make it count or don't do it.
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