It's a generation thing

So, I might be changing my mind. If Gen Y is the generation of entitlement, then regardless of it all (the state of the globl economy etc) they want it now. If we are to be creative and brilliant with our promotional thinking, then of course we need to be relevant, timely and empathetic - see previous posts. However, if the target is exclusively Gen Y, then perhaps anything goes still. Champagne, Prada, beach holidays and income for life whilst shaking the bucket a bit for us over 40 years old, will resonate with our unpredictable 28 year old cousins. Once again I can return to that bottom drawer to dig out some of the old ideas that never got up!