Get your bloody house in order before you start giving away Carbon Credits to anyone buying your product.
80% of Australians think Climate Change is important. The Howard Government is slowly coming on-board. Businesses know they must do something about it but think it is someone else's job.
We must act now. This cannot be political. This cannot be because it will get more people to buy my product. This cannot be because it is a great way of tapping into a whole new budget opportunity for consultants and agencies. This is an emergency and we must all act on it now.
Our job is to guide businesses. The key is to encourage them to change their outloook and to recognise their responsibility to help the environment. Once you have a strategy in place you can then look to tell the public about your position.
The key point being made is that very soon the tax and financial implications of not having a strategy in place will mean shareholder value will decline. So start doing something about it and give your shareholders something to be proud of.
Please dont just go and buy a carbon offset project and please dont go and run a promotion offering FREE carbon-offset with this product. Get your house in order first or watch your business be lampooned by the ever-growing population of Climate Change warriors.
Saturday, January 27, 2007
Subscribe to:
Post Comments (Atom)
1 comment:
Couldn't agree more Mark.
But isn't it ironic that a marketing team, a company that is given the task of assisting businesses further promote the sale of product (which in its very creation further leads to the destruction of our planet) are the same ones to champion such an important environmental issue!
Congratulations on going green Bamboo, may more people and organisations follow your lead.
Post a Comment