The Issue of Compliance

"I went in-store and found that our point of sale material was still tucked behind the till in its wonderfully protective packaging, having been dispatched by courier to get there on time for the launch. Not only did no one in the outlet know anything about the campaign but the store was completely out of stock!"

With the amount of strategy, planning, resources, time and of course the money it takes to create a brilliantly engaging campaign, it is always so disappointing to find out that the whole thing falls over at the very last stages in the process of getting the product into the consumers hands.

The issue is simply that organisations have got it wrong! Structure your business to deliver the right messages to the right people at the right time. Plan for your retail environ. You know that point of sale material gets lost. Hire a field force to deliver the communications and more stock, as necessary. Build the allowances into your budget for channel engagement. Bring the effort to life by building rewards for the channel into your program - use mystery shoppers and simple targets.

Those are just tools. The spirit of engagement sees us building a competency in business to ensure the entire cast are on stage and in place ready for the curtain to be raised and for the play to begin.

Every week millions of dollars of printed material and information is wasted - sent to the wrong people or sent in the wrong manner. At Bamboo we simply make it count or don't do it.