Marketing for a Marketing Business

Interestingly we spend our waking hours trying to help other businesses grow and to achieve more. Doctors smoke. Dentists have bad teeth. Bankers have no money. Why is it so often forgotten that you can exercise your skills and creative thinking on your own business.

As an exercise, we have decided to build a promotional plan for our business, Bamboo Marketing.

In the past we have avoided making a noise and telling the world how good we are. Now? We have set ourselves a bold financial ambition for the next 12 months and constructed a marketing plan to help us get there. Our intent is not to boast or to disrupt, merely to acquaint marketers with what we do, how we do it, and what we are capable of achieving.

By simply putting a plan in place we have seen a greater sense of direction from everyone in the organisation. A business coach once turned to me and said - "if you aint got a plan, you aint got a business".....and whilst I know he was merely trying to stress a point, our recent experience would at least support an arguement that says think positively about the future of your own business and sense the pieces falling into place over time. Recognise the achievements regularly as you kick the goals with bright thinking.

We are in the business of coming up with ideas. Ideas that help clients sell more stuff. So what ideas can Bamboo Marketing come up with to help them sell more ideas? There are 3 simple platforms:

1. Promote our promotions
   
2. Ask for more business
3. Drive awareness and engagement
   

The next few months should be interesting, dynamic and fruitful. We are more hungry and more engaged. We are less apologetic. There is pride, delight and passion and our clients are loving it even more. Wonderful!