Promotions when there is a recession looming

We are racing towards a massive recession and the prospect of it not improving for a further 12 months

Petrol prices are rumoured to be rising to $2.50 per litre

Over 1,000,000 households are in mortgage crisis

Consumer sentiment is lower than it was in 1992

Interest rate rises are still a massive possibility

The central banks everywhere are being accused of not knowing what to do

Vietnam is out of control with inflation and the worry is that many emerging economies are following suit

Basic living costs are likely to rise as per the UK and US

There are less planes in the air, fewer cars on the road, and more folk thinking about striking for more pay

Credit card spending has plummeted

Retailers are scared - more sales and the sales season brought forward

There is a race for the dollar in a wallet which is harder to open

What the blazes are the brands doing when they show little or no understnding of how dire the situation is. I dont want to win the holiday of a lifetime. I want someone to take the edge off the cost of living. I want someone to get a new pair of shoes for my 7 year old daughter. I want someone to help me not feel guilty about a trip to the cinema.

I want empathy.