Mobile Rewards

As we sit and consider what effects the current recession is having on the sentiment of our Australian consumers, we begin to guide our solutions in the direction of value and savings rather than luxury and excitement.

Fuel savings are the standard at the moment and cashbacks have always featured heavily in the appliance market. With 100% mobile penetration of the adult population, there is now a way to deliver cross-telco mobile credit to consumers - both prepaid and post-paid.

Have a look at Mobux and see a couple of interesting new propositions. Here is a cross-telco solution that can be offered as a promotional incentive. Furthermore, the site owners have started to offer a points program that can then see the points redeemed for more credit. You collect points for clicking on ads. You collect points for recommending buddies. You collect points for purchasing.

Bravo mobux! To me this is a wonderful solution that brings ad funded solutions to life at a time when consumers are searching for greater value and a reason to switch from their telco. Surely everyone wins. My question is of course whether the solution is capable of being bolted onto other platforms so that other clients can benefit from its application.