Promotional Marketing at Sydney's City to Surf

Yesterday saw 70,000 Australians charge at pace from the middle of Sydney out to the legendary Bondi Beach. 14km of undulating cityscape. A lovely experience but for a couple of miserable folk and sadly one death.

I ran it with my 2 daughters and was amazed by the incredible effort both the organisers and participants had gone to.

Interestingly there were a couple of standout brands present. Firstly, RSVP the dating site had smartly nailed a very accurate insight that a lot of single, healthy people spend their time exercising to help them find their perfect match. So cupid had guided their marketing efforts at distributing heart shaped sponges to weary runners. Lovely. Simple. Relevant. Timely.

The other bright sparks were the folk from Skins - the athletes' support wear. With a plethora of brand adoring fans at key points along the course you could hear them recognising anyone wearing their brand. Well done. Congratulations. Simple and easy without forking out a heap of funds on the traditional support of media space in the local newspaper.