Wednesday, September 10, 2008
Tuesday, September 09, 2008
Brave & bollocks
Brilliant opportunities destroyed by incapable marketers. I read it today. In The Australian. I struggled to understand what they meant.
After a while I began to ponder. What if every time they looked in the magical creative marketing crystal ball they were faced with something that would challenge the norm? They did want something different. But they also didnt want to take any risk for fear of failure.
Well listen here, loser! It aint going to happen. Bite the bullet. Get some balls. Have a go. Strategy is just a series of experiments. Remember?
What you goin to lose? Your inadequate, unfulfilling job in some lame fmcg business? Take it by the balls. Shake it really hard and then come see us for a brilliant promotional marketing career if it doesnt work out.
Boom.
After a while I began to ponder. What if every time they looked in the magical creative marketing crystal ball they were faced with something that would challenge the norm? They did want something different. But they also didnt want to take any risk for fear of failure.
Well listen here, loser! It aint going to happen. Bite the bullet. Get some balls. Have a go. Strategy is just a series of experiments. Remember?
What you goin to lose? Your inadequate, unfulfilling job in some lame fmcg business? Take it by the balls. Shake it really hard and then come see us for a brilliant promotional marketing career if it doesnt work out.
Boom.
Tuesday, September 02, 2008
Post Olympic Fever
We are being bombarded with briefs at the moment. Now that clients have blown their budgets on their Olympic sponsorships and seen a zero uplift in sales or consumer interest, we are once again called in to be the surgeons of change.
Don the rubber gloves. Administer the anaesthetic. No pulse governor. Clear. 1,2,3,4,5. Clear. What are we supposed to do? The clients have run out of money but will search high and low for more to help them recover from the failure of Beijing to deliver a heap of interest.
The British cleared up. Where the bloody hell were the Aussies? As London 2012 looms we can hear the echoes of Boris Johnson's speech.....Ping Pong is coming home.
I do wonder if by 2012 things will be different and that clients will embrace a new way of leveraging large scale and expensive sponsorship opportunities. Maybe it is time for something new. A paradigm shift. Rather than giving $20m to the IOC, this year we will be giving a tonne of monies to help the Sydney homeless. Buy any can of Hockey Cockey Cola and help our local community support those folk that are on the verge of losing everything. This year we have decided to ignore those lycra clad folk who are good at swimming and rushing around and are only on the verge of possibly losing a medal.
Brilliant. Copyright Bamboo!
Don the rubber gloves. Administer the anaesthetic. No pulse governor. Clear. 1,2,3,4,5. Clear. What are we supposed to do? The clients have run out of money but will search high and low for more to help them recover from the failure of Beijing to deliver a heap of interest.
The British cleared up. Where the bloody hell were the Aussies? As London 2012 looms we can hear the echoes of Boris Johnson's speech.....Ping Pong is coming home.
I do wonder if by 2012 things will be different and that clients will embrace a new way of leveraging large scale and expensive sponsorship opportunities. Maybe it is time for something new. A paradigm shift. Rather than giving $20m to the IOC, this year we will be giving a tonne of monies to help the Sydney homeless. Buy any can of Hockey Cockey Cola and help our local community support those folk that are on the verge of losing everything. This year we have decided to ignore those lycra clad folk who are good at swimming and rushing around and are only on the verge of possibly losing a medal.
Brilliant. Copyright Bamboo!
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