Post Olympic Fever

We are being bombarded with briefs at the moment. Now that clients have blown their budgets on their Olympic sponsorships and seen a zero uplift in sales or consumer interest, we are once again called in to be the surgeons of change.

Don the rubber gloves. Administer the anaesthetic. No pulse governor. Clear. 1,2,3,4,5. Clear. What are we supposed to do? The clients have run out of money but will search high and low for more to help them recover from the failure of Beijing to deliver a heap of interest.

The British cleared up. Where the bloody hell were the Aussies? As London 2012 looms we can hear the echoes of Boris Johnson's speech.....Ping Pong is coming home.

I do wonder if by 2012 things will be different and that clients will embrace a new way of leveraging large scale and expensive sponsorship opportunities. Maybe it is time for something new. A paradigm shift. Rather than giving $20m to the IOC, this year we will be giving a tonne of monies to help the Sydney homeless. Buy any can of Hockey Cockey Cola and help our local community support those folk that are on the verge of losing everything. This year we have decided to ignore those lycra clad folk who are good at swimming and rushing around and are only on the verge of possibly losing a medal.

Brilliant. Copyright Bamboo!