Brave & bollocks

Brilliant opportunities destroyed by incapable marketers. I read it today. In The Australian. I struggled to understand what they meant.

After a while I began to ponder. What if every time they looked in the magical creative marketing crystal ball they were faced with something that would challenge the norm? They did want something different. But they also didnt want to take any risk for fear of failure.

Well listen here, loser! It aint going to happen. Bite the bullet. Get some balls. Have a go. Strategy is just a series of experiments. Remember?

What you goin to lose? Your inadequate, unfulfilling job in some lame fmcg business? Take it by the balls. Shake it really hard and then come see us for a brilliant promotional marketing career if it doesnt work out.

Boom.